This post delves into the February 2026 K-Pop brand reputation rankings for both girl and boy groups. We explore the factors behind the top groups' success, analyze key metrics, and offer insights into their future impact on the global K-Pop scene.
☰ Table of Contents
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🎤 What Are the February 2026 K-Pop Girl Group Brand Reputation Rankings?
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🕺 How Did K-Pop Boy Groups Fare in the February 2026 Brand Reputation Index?
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❓ Frequently Asked Questions About K-Pop Brand Rankings
The K-Pop landscape is a vibrant, ever-evolving realm where the passion of fans and the artistry of groups constantly reshape the cultural narrative. Every month, the brand reputation rankings offer a fascinating glimpse into the public's current affections and the industry's dynamic shifts.
As of February 2026, the latest results have once again illuminated which groups are capturing hearts and dominating discussions, setting the stage for their future trajectories.
This month's analysis, compiled from extensive big data by the Korea Institute of Corporate Reputation, highlights the unwavering power of established acts and the rising influence of newer contenders. Both the top-ranking girl and boy groups have demonstrated exceptional engagement and media presence, solidifying their unique positions.
Let's delve into the detailed rankings and uncover the captivating stories behind their compelling success.
🎤 What Are the February 2026 K-Pop Girl Group Brand Reputation Rankings?
The February 2026 K-Pop girl group brand reputation rankings have been a topic of much anticipation among fans and industry observers alike. This month's data, spanning from January 8th to February 8th, 2026, reveals significant trends and confirms the leading positions of some truly iconic groups.
The Korea Institute of Corporate Reputation's big data analysis, involving over 45 million pieces of data, crowned IVE as the undeniable leader. Their consistent performance and strong fan engagement have solidified their status at the pinnacle of K-Pop.
Overall Rankings and Key Group Changes
Here's a snapshot of the top 5 girl groups for February 2026, showcasing the fierce competition and the remarkable achievements of these talented artists. While some groups maintained their strong positions, others saw notable shifts, reflecting the dynamic nature of K-Pop fan engagement and public perception.
| Rank |
Group |
Brand Reputation Index |
| 1 |
IVE |
5,190,460 |
| 2 |
BLACKPINK |
4,861,840 |
| 3 |
TWICE |
3,294,013 |
| 4 |
Red Velvet |
2,460,197 |
| 5 |
aespa |
2,078,856 |
Analyzing IVE's Strengths Through Core Metrics
IVE's dominance in the February 2026 rankings is clearly reflected in their impressive core metrics. The group exhibited particular strength in both participation and media indexes, indicating a highly engaged fanbase and widespread media attention. Their overall brand reputation index recorded a significant 5,190,460.
Specifically, IVE's participation index stood at 129,880, their media index at 583,283, their communication index at 1,642,334, and their community index at 2,834,962. These figures collectively highlight a robust and multi-faceted presence across various platforms, contributing to an exceptional positive ratio of 91.57%. This strong positive sentiment underscores their broad appeal and strong connection with the public.
💡 Did you know? While the overall girl group big data saw a 13.55% decrease compared to the previous month, IVE's consumption and communication indices actually showed an increase, demonstrating their counter-trend growth and powerful influence in the market.
Key Factors Driving IVE's Success
IVE's ascent to the top can be attributed to several strategic and artistic factors that resonated deeply with audiences. The group's brand reputation has been significantly bolstered by their dynamic image, which has been consistently described by top keywords like 'transformative,' 'powerful,' and 'hip' in link analysis. These terms paint a picture of a group that is constantly evolving and setting new trends.
Furthermore, their recent musical endeavors have played a pivotal role. Keyword analysis prominently featured 'Bang Bang,' their '2nd Full Album,' and 'REVIVE +,' indicating the immense impact of their new releases and album activities.
These successful comebacks have not only captivated existing fans but also attracted new listeners, proving their artistic prowess and market appeal.
🕺 How Did K-Pop Boy Groups Fare in the February 2026 Brand Reputation Index?
Shifting our focus to the boy groups, February 2026 presented an equally compelling narrative in the K-Pop brand reputation landscape. The period from January 7th to February 7th, 2026, saw an immense amount of big data—over 60 million entries—analyzed by the Korea Institute of Corporate Reputation.
Once again, BTS proudly claimed the number one spot, reaffirming their unparalleled global influence. Their continued success, even amidst individual member activities and military service transitions, speaks volumes about their enduring connection with their dedicated fanbase and their impact on the global music scene.
Overall Rankings and Key Group Changes
The February 2026 boy group brand reputation rankings underscore both the sustained power of veteran groups and the significant traction gained by newer generations. The top positions highlight groups that have not only maintained strong fan bases but also effectively utilized various platforms to engage with their audience.
| Rank |
Group |
Brand Reputation Index |
| 1 |
BTS |
9,903,378 |
| 2 |
Stray Kids |
7,850,200 |
| 3 |
EXO |
3,469,533 |
| 4 |
BIGBANG |
2,980,150 |
| 5 |
SEVENTEEN |
2,540,880 |
Analyzing BTS's Strengths Through Core Metrics
BTS's formidable brand reputation in February 2026 is underpinned by exceptionally strong core metrics across the board. Their brand reputation index soared to an impressive 9,903,378, marking a significant 24.16% increase from the previous month.
This upward trend is a testament to their unwavering popularity and strategic engagement.
Their participation index was 147,412, media index 1,786,972, communication index 3,361,084, and community index 4,607,910. These figures demonstrate a comprehensive and powerful presence across fan communities, media coverage, and public discourse. With a remarkable positive ratio of 93.49%, BTS continues to resonate deeply and positively with a vast global audience, further solidifying their legendary status in K-Pop.
Key Factors Driving BTS's Success
BTS's continued reign at the top of the boy group brand reputation rankings is a result of several powerful influences converging.
A major factor is the anticipation surrounding members' return from military service and impending comebacks, which has generated immense buzz. This sentiment is clearly reflected in link analysis, where top keywords included 'return,' 'live broadcast,' and 'love.'
Furthermore, specific events and their devoted fandom, ARMY, played a crucial role. Keyword analysis highlighted 'ARMY,' 'Gwanghwamun concert,' and 'Arirang,' indicating that fan engagement, high-profile performances, and cultural ties were core drivers of their heightened brand presence.
The collective excitement for their full-group activities has created a powerful wave of public interest and affection.
💡 Key Summary
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IVE Tops Girl Group Rankings: IVE secured the #1 spot in February 2026 with a brand reputation index of 5,190,460, showcasing strong performance in participation and media indexes.
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BTS Leads Boy Group Rankings: BTS maintained their #1 position with an index of 9,903,378, driven by comeback anticipation and high positive sentiment.
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Strategic Comebacks Fuel Success: Both IVE's new album activities ('Bang Bang,' 'REVIVE PLUS') and BTS's anticipated returns are critical factors in their high rankings.
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Fan Engagement is Key: Strong community and communication indexes for both groups, alongside high positive ratios (IVE 91.57%, BTS 93.49%), underscore the importance of dedicated fanbases.
❓ Frequently Asked Questions About K-Pop Brand Rankings
Q. What factors contribute to a K-Pop group's brand reputation index?
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A. The brand reputation index is calculated based on various metrics including participation index (consumer engagement), media index (media coverage), communication index (online buzz), and community index (fan community activity). These are derived from big data analysis across news, social media, and forums.
Q. How often are these K-Pop brand reputation rankings released?
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A. The Korea Institute of Corporate Reputation typically releases these brand reputation rankings on a monthly basis. This allows for a consistent tracking of changes in public perception and industry trends over time, providing up-to-date insights into K-Pop popularity.
Q. What does a "positive ratio" signify in the brand reputation analysis?
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A. The positive ratio reflects the percentage of positive sentiment associated with a group in the analyzed big data. A high positive ratio, like IVE's 91.57% or BTS's 93.49%, indicates that the majority of public mentions, discussions, and media coverage regarding the group are favorable and appreciative.
📌 Good Posts to Read Together
As the curtains close on February 2026, the K-Pop landscape continues to dazzle with its ever-changing dynamics and enduring stars.
The brand reputation rankings are more than just numbers; they are a reflection of the profound connection between artists and their fans, and a testament to the power of music and cultural influence.
We look forward to seeing how these incredible groups continue to shape the global stage. Thank you for joining us on this journey through the world of K-Pop.
#KPopRankings #BrandReputation #IVE #BTS #KPopGirlGroups #KPopBoyGroups #February2026 #KPopNews #KoreanMusic #IdolGroups #EntertainmentNews #HelloKoreaDaily
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